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Learn the secrets from the “Mail-Order Maverick” who made millions by breaking all the rules! Joseph Sugarman has created some of the most powerful and innovative advertising of our time. In Secrets of Successful Direct Marketing, Joe shares the unorthodox techniques he used to create his legendary promotions. You’ll gain fascinating insights into the buying process and the use of salesmanship in advertising, and hear enlightening stories from the front lines of the direct marketing business.

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